Get Above the Noise in Your Public Relations: New Software Creates Sizzling Headlines and Copy - Program Pays for Itself With Matching Contribution From PRWeb

Crafting Eye-catching Headlines and enticing copy is easier than ever with IdeaFisher+ExitPath's updated PR-Pro Creativity and Writing Software. And now PRWeb will match contributions for the first press release to ensure top position and advanced Search Engine positioning and listing of your message. More details can be found at http://store.ideafishing.com/purepr.html.

Portland, OR January 18, 2005 -- After four years of development and refinements, ExitPath, IdeaFisher and PRWeb release their integrated media and press release solution to the public. PR-Pro creates dramatic headlines and body copy to increase results online, in print publications, television and with search engines like Google and MSN.

"With online resources like PRWeb, getting your press release posted is a cinch. Creating winning PR that gets read, distributed and picked up by periodicals, newspapers, Google and Yahoo is quite another" says Mark Effinger, ExitPath founder. "Press releases are the most effective, least expensive form of promotion ever devised... if you craft it right. Do it wrong, and it can can taint your product and company. We've experienced both, and truly perfected the former. PR-Pro, and how we work with PRWeb is the resulting solution."

PR-Pro is a software product developed in collaboration with ExitPath, IdeaFisher and PRWeb. The three companies lend a cooperative perspective on the model and industry, and the resulting software, templates and teaching documents provides a comprehensive product that solves large problems for companies and individuals leveraging their stories to the press, and in Search Engines.

"We've put many thousands of man hours into this product, and it shows in the exhaustive nature of the IdeaFisher Question Bank, and in the creative responses developed with the IdeaFisher 6.1 application," comments Marsh Fisher, CEO of IdeaFisher, and co-founder of Century 21 Real Estate. "By the time you've run your ideas through PR-Pro, you'll have created a fully developed concept with a much larger impact than the simple linear process most agencies use... that type of product lacks the energy, excitement and media interest that makes great PR really work for a firm. In addition, you should have 4-10 separate press angles to choose from, greatly expanding your target message and markets".

PR|Pro takes over 1200 focused questions, and combines them into a software application with 67,000 words and phrases in a patented database program. By typing in a word or phrase, brainstorming immediately begins to spark new lines of thinking resulting in creative headlines and copy. All of your responses are clicked into an "IdeaPad" for future reference. The integrated Q-Bank prompts the user with 300 to 1200 questions that clarify critical points of the product, service, process and market, helping companies better refine their message and unique selling proposition (USP).

"The unique selling proposition and editorial value are missing in many of the press releases to which we've been exposed," comments David McInnis, CEO of PRWeb, the Free Press Release Newswire service. "We receive about 8 million page views a month, and many thousands of press releases. Overall people are missing the key points to crafting their media exposure. Now that we are participating in the Inktomi trusted feed program, Yahoo News and other Search Engine and News Service Feeds it's absolutely critical that a company's news release be high quality, or they will lose credibility, reducing their chances of being republished by magazines, web sites and newspapers. PR-Pro provides a great solution for improving the quality of the end product. This can mean the difference between a few thousand and a hundred thousand press release views."

PR-Pro was developed by public relations professionals in eight countries, using the same technology to craft popular programs for Trikke Human Powered Vehicles, IdeaFisher software programs, QuickyMart e-commerce software, LaserVision laser projectors, eAgency wireless insurance solutions, TechCoast incubators and over 900 additional products and services. More details on the product can be found at http://store.ideafishing.com/purepr.html

The programs exclusive release is through a joint venture program developed by ExitPath and PRWeb, and supported by IdeaFisher Systems, Inc. The MSRP is $299, with a limited-time special price of $199. PR-Pro includes IdeaFisher 6.1, with the addition of the PR Module, Marketing Module, Advertising/Promotion, Evaluate Module, Creative Writing Module and Naming Module. In addition, there are sample press releases that have garnered international press, a PR outline (to describe the necessary ingredients in a press packet and release schedule), and a press program outline for professional PR people who might benefit from a presentation template.

Finally, the PR-Pro package comes with a free "Double-Upgrade" from PRWeb. PR-Pro users will receive a dollar for dollar matching credit to upgrade their first press release distribution *(limited to minimum contributions of $80. So a $100 contribution becomes a $200 contribution with PRWeb's matching program).

The limited time PR|Pro offer can be found exclusively on PRWeb at the "PR Toolbox" link (after becoming a PRWeb Member, a free offering) and at http://store.ideafishing.com/purepr.html

For those seeking information on product updates, you can visit http://www.ideafisher-upgrade.com, the site for keeping up with the v7.0 upgrade progress. The company is sending screen shots, features and launch information as it's released from engineering, marketing and product development. RichContent will continue to support this site indefinitely, as the company is dedicated to developing and enhancing the eXs and eXL product line on a regular basis.

IdeaFisher Systems Inc. is the founder of brainstorming software as well as the most popular writing and creativity software in the world. Begun by Century 21 originator Marsh Fisher, the software is used by 492 of the Fortune 500, over 80% of the Global 5000, and 350,000+ media, advertising and professional writers worldwide.The company can be reached at http://www.ideafishing.com.

About PRWeb
PRWeb is one of the largest online press release distribution engines. Founded in 1997 by David McInnis, the company offers free press release distribution services supported by the voluntary financial contributions of its users, providing an equitable scale to allow all organizations access to the same tools and distribution that have historically been available only to larger companies. The company enjoys about six million page views monthly, and continues to grow at a rapid rate. The company can be reached at http://www.prweb.com.

About ExitPath
ExitPath is a technology and product development, marketing and PR company located in Newport Beach, California and Portland, Oregon. The company is known for "productizing" people and technologies quickly and affordably, with an emphasis on high-velocity time-to-market and time-to-money programs. Responsible for launching Time Magazine's most popular product of 2003, the Trikke cambering scooter, ExitPath has also developed and launched over three dozen additional products and services since 1999. The company can be reached at 949.903.1987 or http://www.exitpath.com

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